How To Create the Perfect Mobile Ad

Simple tips to make sure people don’t scroll right past

Planning is a vitally important stage of creating an advertisement. To launch a successful ad campaign, you need to know who your target audience is. The ad you produce needs to be tailored towards the needs and motivations of this select group of individuals.

You need to ask yourself about your business objectives: What do you want to achieve with your ad? Maybe you want to raise brand awareness, generate leads, or drive sales. Then, how are you going to use advertising to get this result?

Try and identify the biggest problems your business is currently facing and how these problems impact your long-term business goals. If you don’t invest the time to think about these things, you risk creating an ad that misses the mark or doesn’t drive the results you’re looking for.


Learn From Historical Ad Campaigns

For instance, do your current ads have a low engagement rate? If so, your story might not be getting to the point quickly enough. Or perhaps your messaging is confusing, without an explicit call to action. Are you being let down by the content? Are the images or videos in your ads failing to inspire people to invest in your product or service?

Always strive to make it easy for customers to understand exactly what you are offering them. You need to let them know why they should choose you over thousands of other brands, products and services.


Show, Don’t Tell


Create an Ad That Is Optimised for Mobile


Introduce Your Brand Early


Set the Scene Quickly


Kill Your Darlings


Consistency is Key


The Less Text the Better

The words that you do use have to matter; drive urgency with words like today and right now, and consider using a call to action to motivate the audience to act on what they’ve just seen.


Don’t Rely on Sound


Optimise Your Ratios for Mobile

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